![](https://freight.cargo.site/t/original/i/687838f51c893468268075854c4e2e9e73dba38d261e2936a0e5884feeb9c794/MadHippie_Branding-mockup-website.png)
Mad Hippie
re-brand consultation, 2023
I had a lot of fun working on a consultation project for Mad Hippie where I brainstormed towards a complete redesign of the brand’s logo, advertising, packaging (the whole sha-bang!). The brand wanted to shed their old branding, which had a juvenile, DIY kind of feel with lots of different fonts, colors, drawings, etc. and replace it with a modern, sleek style. It was critical to also convey their use of natural ingredients and pay homage to the founders origins as surfers. I came up with packaging prototypes, sample ads, and other items that ultimately informed the company’s final decision.
![](https://freight.cargo.site/t/original/i/222f1b08bd2e4db3eee585f178740a43126cef83f3bfcac9fd75fe6f5acc01ad/MH_vitc_ad.png)
![](https://freight.cargo.site/t/original/i/0fd3bb6af6929ac69511703ccc8ec3735e89f735daab28cbbe38706df76bf411/MadHippie_Branding-Mockup.png)
![](https://freight.cargo.site/t/original/i/952f7ad7d18d96379c9db4061d78fb7c7553eb735cd27598ee3a09f5b00f30fd/MH-V1.png)
![](https://freight.cargo.site/t/original/i/0203f34e056d954aa8cd1f4901dcb67005d63725878a4f2a2bb463bd6aa00d50/ExperienceFirst_logo_color1.png)
Experience First Consulting
logo design, business cards, branding guide, & website, 2022
I was tasked with designing a logo, branding guidelines, business cards, and a website for a museum/visitor services expert who wanted to take her consulting business to the next level. The goals were to produce a branding package that conveyed trustworthiness, expertise, and fun in the context of museum education. I designed the logo to look like people visiting a museum and viewing a painting, using bold line work and colors to highlight the playful nature of the work, but for the remaining deliverables, I focused on modern and minimalist design to ensure streamlined UX and a professional feel.
![](https://freight.cargo.site/t/original/i/a547965cc0b6809a98e3a3deb0b605cf7f63091cf5c41cab22c75abd4b702139/ExperienceFirst-Consulting_logo_R1-simple.png)
![](https://freight.cargo.site/t/original/i/d9b13db80563020522a04a1eecbd74724749d345c320be0e299f24595ea086d5/ExperienceFirst_BusinessCard-mockup1.png)
![](https://freight.cargo.site/t/original/i/105714f8910282a2c1be7c8f1cea540b94adc792602f1c0cccff9d10baf40238/experience-first-website-mockup.png)
![](https://freight.cargo.site/t/original/i/561fa05ec5df402af56f1846353040744bd41ac9c730ef4baa0654e04cdb5b9f/Screen-Shot-2023-01-04-at-5.04.12-PM.png)
![](https://freight.cargo.site/t/original/i/b2f2a0579a34c69e50fbb028ba879ff79644baba5bbd8ff0fc2165251e778775/Screen-Shot-2023-01-04-at-5.04.44-PM.png)
![](https://freight.cargo.site/t/original/i/15271770e69b0cbd80cdfd36e8a2df67d38bfff3b9cda4b77721cfcac0bd9fa5/Screen-Shot-2023-01-04-at-5.04.32-PM.png)
![](https://freight.cargo.site/t/original/i/335785bb30a9d03be8878dec79301699e3a805edebc6e63caf2c9155c025f6b3/Screen-Shot-2023-01-04-at-5.03.48-PM.png)
www.ExperienceFirst.us