Experience First — Good Design LA

Experience First Consulting
logo design, business cards, branding guide, & website, 2022

I was tasked with designing a logo, branding guidelines, business cards, and a website for a museum/visitor services expert who wanted to take her consulting business to the next level. The goals were to produce a branding package that conveyed trustworthiness, expertise, and fun in the context of museum education. I designed the logo to look like people visiting a museum and viewing a painting, using bold line work and colors to highlight the playful nature of the work, but for the remaining deliverables, I focused on modern and minimalist design to ensure streamlined UX and a professional feel.