![](https://freight.cargo.site/t/original/i/687838f51c893468268075854c4e2e9e73dba38d261e2936a0e5884feeb9c794/MadHippie_Branding-mockup-website.png)
Mad Hippie
re-brand consultation, 2023
I had a lot of fun working on a consultation project for Mad Hippie where I brainstormed towards a complete redesign of the brand’s logo, advertising, packaging (the whole sha-bang!). The brand wanted to shed their old branding, which had a juvenile, DIY kind of feel with lots of different fonts, colors, drawings, etc. and replace it with a modern, sleek style. It was critical to also convey their use of natural ingredients and pay homage to the founders origins as surfers. I came up with packaging prototypes, sample ads, and other items that ultimately informed the company’s final decision.
![](https://freight.cargo.site/t/original/i/222f1b08bd2e4db3eee585f178740a43126cef83f3bfcac9fd75fe6f5acc01ad/MH_vitc_ad.png)
![](https://freight.cargo.site/t/original/i/0fd3bb6af6929ac69511703ccc8ec3735e89f735daab28cbbe38706df76bf411/MadHippie_Branding-Mockup.png)
![](https://freight.cargo.site/t/original/i/952f7ad7d18d96379c9db4061d78fb7c7553eb735cd27598ee3a09f5b00f30fd/MH-V1.png)