Mad Hippie
re-brand consultation, 2023

I had a lot of fun working on a consultation project for Mad Hippie where I brainstormed towards a complete redesign of the brand’s logo, advertising, packaging (the whole sha-bang!). The brand wanted to shed their old branding, which had a juvenile, DIY kind of feel with lots of different fonts, colors, drawings, etc. and replace it with a modern, sleek style. It was critical to also convey their use of natural ingredients and pay homage to the founders origins as surfers. I came up with packaging prototypes, sample ads, and other items that ultimately informed the company’s final decision.